"The reality is right now, wearables have made huge advancements, but for a lot of people, they're still either too complicated, too bulky, or too expensive. That's where the Fitbit Air came in. We wanted something you could give to your kids and parents that they could just put on their arms. They don't have to learn anything new."
"The Air is sort of like the OG Fitbits that Whoop then duped once Fitbit went all in on smartwatches. Think back to 2012, when the Fitbit One could clip to your pants, be turned into a pendant, or dangle from a keychain. That device was mostly a pedometer, whereas the Air is more of a modern, modular sensor that can be popped out of one band and stuck into one of three others."
Google introduces the Fitbit Air, a $99 screenless fitness tracker that represents a return to Fitbit's original philosophy of simplicity. The device features a metallic fabric clasp and is 25 percent smaller than the Luxe and 50 percent smaller than the Inspire model. The modular sensor can be swapped between three different bands. Google's vice president of Health and Home emphasizes that the Air addresses the complexity, bulk, and cost barriers that prevent many people from using wearables. The launch coincides with a Fitbit app rebrand and the graduation of Google's AI coach from beta, signaling a comprehensive refresh of Google's health and fitness ecosystem.
Read at The Verge
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