"It's no secret that Tesla has struggled with the Cybertruck this year, and deliveries have been underwhelming in the sense that the company was anticipating between 1 million and 2 million orders for the vehicle before it was widely produced. A lot of things changed with the Cybertruck between its 2019 unveiling and 2023 initial deliveries, most notably, price. The price of the Cybertruck swelled significantly and priced out many of those who had pre-ordered it."
"Interestingly, the Cybertruck uses the same exterior, a stainless steel alloy, as SpaceX rockets. This synergy between the two companies and their very different products shows a very unified mentality between Musk companies. However, there are some other perspectives to consider as SpaceX is utilizing such a massive fleet of Cybertrucks. Some media outlets (unsurprisingly) are seeing this as a move of weakness by both Tesla and SpaceX, as the aerospace company is, in a sense, "bailing out" lagging sales for the all-electric pickup."
Tesla Cybertrucks have been deployed in large numbers at SpaceX's Starbase facility in Texas, with hundreds forming a fleet intended to replace gas-powered vehicles used for daily operations. Deliveries moved vehicles from Austin to Starbase over several weeks to integrate them into SpaceX's fleet. The Cybertruck shares a stainless steel alloy exterior with SpaceX rockets, creating material synergy across the companies. Some media portray the deployment as a sign of weakness or as SpaceX absorbing excess Tesla inventory amid underwhelming Cybertruck deliveries. Cybertruck demand fell short of early multi-million order expectations after substantial price increases following 2019.
Read at TESLARATI
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