"Zula will employ Anzu.io's in-game advertising technology to seamlessly immerse world-class dynamic, personalized brand ads directly into the gameplay, marking a first for a Turkish gaming company."
"The Turkish gaming market, with over 32M gamers as of 2019, represents a colossal, largely untapped opportunity for advertisers, allowing brands to programmatically reach Turkish gamers."
"Zula will now be able to offer brands access to unique, engaged audiences through viral esports events and Zula-exclusive streamers on YouTube Gaming and Twitch."
"Gamers and viewers alike will benefit from in-game ads that directly mimic real-world ads, adding more realism and authenticity to the gameplay."
Zula, Turkey's leading game in 2019, will utilize Anzu.io's in-game advertising technology to incorporate dynamic brand ads into gameplay. This partnership marks a first for a Turkish gaming company. With over 32 million gamers in Turkey, the collaboration offers brands a new avenue to reach engaged audiences. Zula, a free-to-play first-person shooter, will monetize in-game objects as ads. The partnership also allows access to unique audiences through esports events and streamers, enhancing realism in gameplay with real-world ad mimicry.
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