"Peter Arnell, known for his work on the Pepsi logo and Tropicana redesign, has been appointed to lead the branding of 27,000 government websites by July 4."
"The National Design Studio was established to ensure that federal agencies make their public-facing services both usable and beautiful, reflecting a modern design ethos."
"Joe Gebbia, the chief design officer, envisions a transformation of government services to create an experience akin to visiting an Apple Store, focusing on aesthetics and usability."
Peter Arnell has been appointed as America's first chief brand architect, tasked with leading the branding of 27,000 government websites by a July 4 deadline. His career includes notable projects like the Pepsi logo redesign and the Tropicana packaging overhaul. The National Design Studio, which Arnell will join, was created to enhance the usability and aesthetics of federal services. Joe Gebbia, the chief design officer, aims to transform government services to resemble the experience of visiting an Apple Store.
Read at TNW | Government-Policy
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