"You're getting traffic but nobody's buying. Your competitors seem to convert effortlessly while you watch potential customers slip away. The problem isn't your product. It's your funnel. Most founders build sales funnels backwards, starting with tech stack instead of buyer psychology. Building a sales funnel feels overwhelming because most advice focuses on tools, not thinking. You need clarity before complexity. You need psychology before platforms. Most importantly, you need to understand why people buy before you can build systems that help them do it."
"I've built funnels that failed spectacularly and ones that generated millions of dollars, for my company and my customers. The difference came down to understanding one thing: funnels don't convert people. They reveal decisions people already want to make. When you grasp this, everything changes. You stop trying to trick visitors into buying and start guiding them toward solutions they're already seeking."
"For a funnel to work, you need traffic in the top. But it has to be the right traffic. Address this first. Find your winning traffic source Stop spreading yourself thin across every platform. You need one traffic source that delivers consistently before expanding. Most founders waste months chasing multiple channels simultaneously, diluting their efforts and getting mediocre results everywhere. Pick one channel where your ideal customers already spend time. Maybe they're scrolling LinkedIn during lunch breaks."
Funnel success depends on revealing decisions customers already want to make rather than using tricks. Start with psychology and clarity before adding technology. Focus initial efforts on a single traffic source where ideal customers already spend time, test messaging and format until consistent results emerge, then scale. Prioritize matching visitor intent and crafting pathways that guide ready-to-buy prospects to solutions. Avoid spreading resources across many channels prematurely. Ensure top-of-funnel traffic quality, iterate rigorously on offers and messaging, and expand platforms only after proving one reliable acquisition channel. Effective funnels simplify decisions and help customers complete intended purchases.
Read at Forbes
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