"They're the ones driving outbound. Doing the hard work of cold outreach. Booking appointments. Turning cold contacts into sales-qualified leads. Without a reliable SDR function, pipeline growth becomes unpredictable. Sales teams stall. And opportunities get missed. Now, there are two ways to build your SDR arm: You either hire in-house, or you partner with an outsourced SDR solution. Both models work, but which one delivers better ROI? Let's break it down."
"In the B2B world, this is what keeps your pipeline warm and your closers focused, and it's not about volume; it's about relevance. That's where partnering with a b2b linkedin lead generation agency gives you the edge. The best agencies don't just "spray and pray." They use SDRs strategically, combining LinkedIn targeting, cold email outreach, and custom messaging to reach the right buyers at the right time. It's all about getting better leads."
SDRs drive outbound prospecting by performing cold outreach, booking appointments, and converting cold contacts into sales-qualified leads. A reliable SDR function stabilizes pipeline growth, keeps sales teams productive, and prevents missed opportunities. Organizations can build SDR capability by hiring in-house teams or partnering with outsourced SDR solutions, with both models viable though ROI depends on context. High-performing SDR operations combine strategy, consistency, skill, and relevance rather than pure volume, often leveraging LinkedIn targeting, cold email, and tailored messaging. In-house hiring offers control and product knowledge but adds salaries, benefits, tech stack costs and lengthy onboarding; most in-house SDRs take 2 to 3 months to ramp.
Read at London Business News | Londonlovesbusiness.com
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