Smokin' Ed Currie, founder of PuckerButt Pepper Company, prioritizes family and community happiness over financial success. Known for creating the world's hottest pepper, Pepper X, he delves into personal growth, reflecting on his recovery from addiction which has shaped his understanding of success and purpose. Ed believes that true fulfillment comes from supporting his family and employees, positioning his hot sauces as a means of serving a higher calling rather than merely inciting pain. His profound insights encourage a shift in perspective on what it truly means to succeed in life.
Success means my immediate family, and the family that God has brought together in this company, are all happy. Success for me has nothing to do with business or money.
We're still nose to the grindstone... I realize that the God of my understanding has a plan. Whether things go the way I planned or the way He plans, it's always his will that I'm trying to follow.
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