"A financial services company I was working with had 319 leads that its sales team had completely written off. My team built an AI agent that could hold real text message conversations with each of those 319 people individually, at the same time. The first week, those leads led to $49,000 in revenue. Over 90 days, they led to more than $600,000."
"That broke something in my brain, because it meant the most valuable thing in that business was not the next ad campaign or the next SEO push. It was an asset it already owned and had completely forgotten about."
"I started auditing every client differently, not looking at their marketing, but looking at where revenue disappeared between the marketing and the bank account. I found the same four leaks in almost every business."
Many businesses fail to track leads that have not been contacted in months, resulting in lost revenue opportunities. An experiment with a financial services company revealed that re-engaging previously ignored leads through AI-driven conversations generated over $600,000 in revenue. This experience highlighted the importance of existing assets rather than solely focusing on new marketing efforts. Common issues identified include slow response times, which contribute to lost leads and revenue.
Read at Forbes
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