""It's becoming more mainstream. Everyone knows someone who this has impacted. It's probably occurring more than we hear because people are embarrassed by it.""
""What was different this time around was just the quality of these ads. This was really quite stunning.""
""Doctors could be sued if patients are harmed taking counterfeit products or following advice the real physician never actually gave.""
Deepfake technology is increasingly being used to impersonate medical professionals, leading to potential insurance fraud, data theft, and patient risks. The American Medical Association urges lawmakers to modernize identity protections and combat deepfake creators. California is considering measures to ban doctor deepfakes, while Pennsylvania's medical board has acted against a chatbot impersonating a doctor. Physicians report their identities are misused to promote unapproved medical products. The AMA seeks guidance on how affected doctors can respond and the role of insurance in these cases.
Read at Axios
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