"Less than 3% of movies theatrically released were romantic comedies in the last few years and you have breakout hits like 'Anyone But You.' I basically wanted to put a brand around this and build an ecosystem."
"Traditional independent film asks investors to underwrite a single asset - one film, one release cycle, one outcome. Romantical asks them to underwrite a business. The ROI could be a breakout hit movie, or it could be an annual partnership with brands, or the general IP that we build."
"The plan is to produce films, digital series, live events, brand partnerships, and licensing, all feeding into a compounding IP engine. With his 13-page pitch deck, Feingold's Romantical is made for Y Combinator, not Sundance."
Jonah Feingold, an independent filmmaker who directed four features and is releasing a fifth, is raising $3 million for Romantical—not a single film but a media company dedicated to romantic comedy. After his 2021 debut "Dating & New York" premiered at Tribeca and sold to IFC Films, Feingold directed rom-coms for Paramount+ and Amazon. Recognizing that theatrical romantic comedies represent less than 3% of releases despite hits like "Anyone But You," he created Romantical to build an ecosystem around the genre. The company plans to produce films, digital series, live events, brand partnerships, and licensing. Unlike traditional independent film investment in single assets, Romantical asks investors to fund a diversified business with multiple revenue streams and compounding intellectual property.
#startup-methodology-in-film #romantic-comedy-market #media-company-infrastructure #independent-film-financing #ip-and-brand-building
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