
"On March 3, 2025, a Florida lock company called Proven Industries released a social media promo video just begging for the McNally treatment. The video was called, somewhat improbably, "YOU GUYS KEEP SAYING YOU CAN EASILY BREAK OFF OUR LATCH PIN LOCK." In it, an enthusiastic man in a ball cap says he will "prove a lot of you haters wrong." He then goes hard at Proven's $130 model 651 trailer hitch lock with a sledgehammer, bolt cutters, and a crowbar."
"But on April 3, McNally posted a saucy little video to social media platforms. In it, he watches the Proven promo video while swinging his legs and drinking a Juicy Juice. He then hops down from his seat, goes over to a Proven trailer hitch lock, and opens it in a matter of seconds using nothing but a shim cut from a can of Liquid Death. He says nothing during the entire video, which has been viewed nearly 10 million times on YouTube alone."
""Opening locks" might not sound like scintillating social media content, but Trevor McNally has turned lock-busting into online gold. A former US Marine Staff Sergeant, McNally today has more than 7 million followers and has amassed more than 2 billion views just by showing how easy it is to open many common locks by slapping, picking, or shimming them. This does not always endear him to the companies that make the locks."
Trevor McNally demonstrates how to open many common locks by slapping, picking, or shimming them and has amassed millions of followers and billions of views. Proven Industries released a promotional video showing its $130 model 651 trailer hitch lock resisting sledgehammers, bolt cutters, and crowbars. McNally later opened that same lock in seconds using a shim cut from a Liquid Death can while silently watching Proven's promo and swinging his legs. The short clip drew nearly 10 million YouTube views, and Proven owner Ron Lee messaged McNally, a message McNally perceived as a threat.
 Read at Ars Technica
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