"Zee Entertainment has filed a lawsuit against Nykaa for allegedly using its copyrighted songs in Instagram reels to promote products, seeking $210,000 in damages. The lawsuit claims that Nykaa used the music without securing any permissions from Zee, violating their licensing agreement with Meta Platforms."
"The lawsuit documents, which are not public, detail 12 Instagram reels where Nykaa allegedly used Zee's licensed music to promote its products. Nykaa's lawyer confirmed that the flagged links had been taken down as per a court order."
"Legal experts suggest that this case could have wider implications for how marketing departments utilize content from music libraries, often without fully understanding the licensing terms associated with social media platforms."
Zee Entertainment filed a lawsuit against Nykaa in the Delhi High Court for allegedly using its copyrighted songs in Instagram reels for product promotion. Zee claims it has a licensing agreement with Meta for non-commercial use of its music, but Nykaa's actions violated this by promoting products to a large audience. The lawsuit includes 12 flagged Instagram reels and seeks approximately $210,000 in damages. Nykaa's lawyer stated that the flagged links have been removed following a court order, indicating potential legal implications for marketing practices in social media.
Read at Miami Herald
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