"Zee argued it has a licensing agreement with Meta Platforms that allows individuals to use its music in Instagram posts for non-commercial use, but said Nykaa had used several of Zee's copyrighted songs in reels to promote products to millions of followers."
"Zee listed 12 Instagram reels in its lawsuit, along with screenshots, where Nykaa allegedly used Zee's licensed music to promote its products in social media posts."
"Nykaa allegedly used the music 'without securing any permissions/authorisations from' Zee, according to the over 900-page lawsuit."
"Legal experts said the case could have wider implications, as marketing departments often use content available on music libraries without reading the fine print of the Instagram terms."
Zee Entertainment filed a lawsuit against Nykaa in the Delhi High Court for allegedly using its copyrighted songs in Instagram reels without permission. Zee claims it has a licensing agreement with Meta for non-commercial use of its music, but Nykaa's use was for product promotion. The lawsuit includes 12 flagged Instagram reels and seeks approximately $210,000 in damages. Nykaa's lawyer stated that the flagged links have been removed. The case may have broader implications for marketing practices in the industry.
Read at Miami Herald
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