"Littler has made an application with the Intellectual Property Office to trademark his face. It is understood the application will prevent fake products powered by AI using his picture without permission and breaking copyright laws."
"The teenager, who has won back-to-back World Darts Championship titles, is highly marketable and his face appears on a wide variety of branded products, from his own dart board to video games and bags of nuts."
"I was just having a bit of fun because I knew I was beaten. I'm still learning not to react to the fans. I didn't do much then, only for the first leg, and then I can build on it."
Luke Littler has applied to trademark his face to prevent unauthorized AI products using his image. The 19-year-old darts champion is highly marketable, with his likeness on various products. He has previously trademarked his nickname, 'the Nuke,' in the US. Recently, he won the Premier League in Dublin, overcoming a 5-0 deficit in the final. Littler is learning to manage fan interactions and has reflected on his experiences during matches, emphasizing the importance of maintaining focus despite external distractions.
Read at www.theguardian.com
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