Every summer, Juventus fans look forward to new home and away kits after the domestic season ends. The 2025-26 away kit features a pool and terra cotta design, inspired by Italian summers and the flag of Turin. Previous away kits of the 2020s show a mixed reception, with some designs facing criticism over time. The 2022-23 blackout shirt connects fans to moments in play during a successful season. The reception of away shirts shapes future merchandising decisions and community sentiment.
The Juventus away kit for the 2025-26 season is a pool and terra cotta inspired medley, described as invoking long Italian summers with pastel shades.
The away shirts of the 2020s illustrate varying fan receptions, with some designs experiencing immediate popularity while others faced long-term criticism.
The 2022-23 blackout-styled away shirt successfully recalls a moderately successful period for Dusan Vlahovic and an Angel Di Maria hat trick against Nantes.
Juventus fans eagerly anticipate the away shirts, which often feature surprising designs that can either resonate well or flop in terms of sales.
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