For Google Advertisers Who Overpaid The Monopoly - Don't Hate, Arbitrate | AdExchanger
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For Google Advertisers Who Overpaid The Monopoly - Don't Hate, Arbitrate | AdExchanger
"The practice sprang up in response to a corporate tactic whereby customers, subscribers or anyone who signs a contract with a business is defaulted, in the fine print, to a mandatory arbitration settlement."
"One key aspect of how lawyers have turned arbitration suits back upon corporations is savvy online marketing, because Keller Postman needs to reach thousands or tens of thousands of people and businesses."
"The underlying misconduct at the heart of our claim is that Google had monopoly power and abused it, and that led to higher prices because, of course, monopolists charge more than the free market."
Keller Postman, a Chicago law firm, is leading the charge in mass arbitration lawsuits, particularly against Google. This legal strategy emerged as a response to mandatory arbitration clauses that often prevent individuals from pursuing claims. The firm aims to reach a vast audience to encourage participation in these lawsuits. Recently, Keller Postman announced a series of arbitration suits against Google, claiming that the company’s monopolistic practices have resulted in significant overpayments by advertisers. The total damages sought could reach a quarter-trillion dollars.
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