
"One thing that's always bothered me about team sports is when a player scores and celebrates like he was the only one responsible. What about the defender who stole the ball and started the play? Or the perfect pass that set up the goal? The best players know their success depends on the team, and they make sure to acknowledge that."
"When I see a player score and point to the teammate who made the assist, I know they get it. So why does business development for lawyers often feel like a solo effort? For many attorneys I coach, that's how it starts, but it doesn't have to stay that way. The real opportunity lies in building business with the firm, for the firm, and creating a wave of profitability for everyone."
"Team Move #1: Who's on your team? It's hard to succeed when everyone is out for themselves. Too many firms focus only on billable hours and profitability. Partners keep to their silos, pushing work down to protect their pocketbooks. Support is limited, and closed compensation models make collaboration nearly impossible. Hopefully, that's not your situation, but regardless, you can still build a winning team."
A sports analogy contrasts individual celebrations with the value of acknowledging teammates who initiate plays or provide assists. Success in team settings depends on coordinated effort and mutual recognition. Business development for lawyers can mirror that teamwork rather than being a solo pursuit. Lawyers should form small teams of three to five trusted partners who excel, share clients, and accept shared origination credit. Overcoming silos, limited support, and closed compensation models is essential. Building relationships, meeting colleagues, and using mentors can help create collaborative, revenue-generating partnerships that benefit the entire firm.
Read at Above the Law
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