Liverpool's strategic investment in player transfers is rooted in long-term planning, according to CEO Billy Hogan. After winning a record-equalling 20th English top-flight title, Liverpool is now operating with a modern financial strategy, highlighted by the acquisition of French striker Hugo Ekitike for £79 million. With total transfer expenditures nearing £300 million this window, Hogan assures that financial sustainability remains key. The club's approach intends to generate revenue to reinvest in the team, aligning with the aspirations of its American owners, Fenway Sports Group.
"It doesn't just happen; it's been years in the making," Hogan stated. "One of the things we're constantly focused on is that 'virtuous circle.' Trying to run the club in the right way to ensure that we can generate as much revenue as we possibly can."
"We also recognise, having won the English league title for the 20th time, that this is one of the biggest clubs in the world. We want to make sure that we are behaving like one," Hogan emphasized.
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