"We welcome the decision that Liverpool FC will no longer proceed with its previously announced three-year ticket pricing model. Following protests and conversations with the supporters board over the past few days, the club has pledged a new proposal that will allow us to examine thoroughly long-term solutions surrounding fan affordability and access."
"Following the initial pricing announcement, fans group Spirit of Shankly launched a campaign called 'Not a Pound in the Ground', calling on fans to buy food and drink from local businesses in the Anfield area rather than inside the stadium itself."
"The club and the supporters board will continue discussions on a plan for future seasons, including exploring commercial ideas to avoid future ticket price increases and address issues around affordability."
Liverpool FC has revised its ticket pricing strategy following fan protests and discussions with the supporters board. The club will implement a 3% price increase for the 2026-27 season, followed by a complete price freeze in 2027-28. This replaces the original plan to raise prices annually in line with the consumer price index over three years. The club and supporters board will continue exploring commercial alternatives to avoid future price increases and address affordability concerns. However, Liverpool warned that inflationary increases may still be necessary without alternative solutions. Fan groups welcomed the revised approach while acknowledging disappointment about the upcoming increase.
Read at www.bbc.com
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