Boots is set to debut its first fragrance-first store, Boot Fragrance, in London's Broadgate Central this autumn. This innovative store will feature over 400 luxury and niche perfumes, including exclusive brands and emerging British labels. With a spacious 2,150 square feet layout, customers will receive personalized assistance from fragrance specialists. The store aims to create immersive experiences and discovery zones to enhance the shopping experience, highlighting Boots' commitment to making luxury fragrance more accessible and inspiring for customers.
Boots Fragrance will showcase more than 400 'luxury and niche' scents, highlighting UK exclusive perfumes and over 20 brands that are new to Boots.
The new 2,150 square-foot space will feature a team of 'fragrance specialists' who will assist in finding the perfect scent for customers.
Chelsey Saunders, Boots' director of fragrance, expressed that Boots Fragrance boutique represents a bold step in how fragrance is offered to customers.
This store will also include 'trend-led discovery zones and immersive experiences' aimed at enhancing customer engagement with fragrance.
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