"When a major African pop artist announces a world tour, you will see Paris, New York, Toronto and Amsterdam among the dates, but rarely a comprehensive list of dates in Accra, Nairobi, Johannesburg, Kigali or Luanda."
"Music has played a central role in changing how young Africans are seen globally, replacing outdated narratives with a more dynamic representation of African life."
"While genres like Afrobeats and amapiano have generated billions of streams, routing a cohesive, profitable, multi-country arena tour across the African continent remains extremely challenging."
Major African pop artists like Burna Boy and Wizkid are now global stars, yet they rarely perform in cities like Accra or Nairobi. This creates a cultural gap, as their music often reflects local realities. While genres like Afrobeats and amapiano have gained international recognition, routing profitable tours across Africa remains challenging. For instance, Rema's 2022 tour included only three African stops, highlighting the disconnect between their global success and local performances. Young Africans increasingly consume their culture digitally, missing live connections with their artists.
Read at www.theguardian.com
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