Ed Sheeran has launched a pop-up shop at Outernet in central London
Briefly

Ed Sheeran has launched a pop-up shop at Outernet in central London
"In case you missed it, Ed Sheeran has released a brand new record. His eighth studio album Play, which came out last Friday (September 12), was completed while the singer was travelling India, and features songs inspired by traditional Punjabi and Persian music. To celebrate Play 's release, Ed Sheeran has launched a two-day pop-up in the middle of London."
"Decked out in the album's bright pink branding, the pop-up will have a range of Play hoodies, sweatshirts, t-shirts and tote bags, vinyl and cassette editions of the album (some signed by Ed himself),a doodle wall for fans to write on and screen-printing stations for t-shirts and posters. Fans will also be able to enter a raffle to win a limited-edition, hand-painted pair of Nike Air Jordan trainers (Ed's favourite shoe brand, apparently) that'll be customised à la Play, a live in-store."
Ed Sheeran released his eighth studio album Play, completed while travelling in India and featuring songs inspired by traditional Punjabi and Persian music. To mark the release, a two-day Play Store pop-up opened at Outernet on Charing Cross Road in London on September 16–17, open 11am–8pm with pre-booked or walk-up entry. The pop-up is decorated in bright pink branding and offers Play hoodies, sweatshirts, t-shirts, tote bags, vinyl and cassette editions (some signed by Ed), a doodle wall, and screen-printing stations. Fans can enter a raffle to win a limited-edition, hand-painted pair of Nike Air Jordan trainers customised à la Play. Tickets remain available for intimate shows in Manchester and Coventry.
Read at Time Out London
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