.jpg)
"Before they mention a song, though, people are more likely to tell you about a Larsson-related video or quip: her "Midnight Sun" music video that married the aesthetic of a nihilistic dolphin meme and a vintage screensaver; her "Lush Life" choreo, and the many fans who've all nailed it onstage with a good angle; the Dionne Warwick endorsement; her scorn for the Trump administration and uncompromising pro-abortion humor."
"That record matched producers MNEK and Margo XS' bright, slightly cleaned-up takes on hyperpop dance-pop to maximalist, girly-bling glitter in neon hibiscus hues of pink, orange, teal, and lime, like BRAT at a kids' pool party."
"A dozen stars must align to create a mainstream pop star, and this year it happened for Zara Larsson. I'm not surprised to hear Larsson's name linked to music's preeminent specialty marketing firm Chaotic Good, the hardest workers since Kris Jenner."
Zara Larsson has become a cultural phenomenon in Scandinavia and recently achieved mainstream recognition globally. Known for powerful vocals and dancing ability, she built her reputation through viral music videos, memorable choreography, and outspoken social commentary on politics and reproductive rights. Her fifth album Midnight Sun, produced by MNEK and Margo XS, blends hyperpop-influenced dance-pop with maximalist, colorful aesthetics reminiscent of contemporary internet culture. The album features bright production with neon-hued instrumentation. Working with specialty marketing firm Chaotic Good, Larsson strategically cultivated her image through memorable moments and fan engagement, transforming from a Nordic artist into a mainstream pop figure.
Read at Pitchfork
Unable to calculate read time
Collection
[
|
...
]