Lifestyle choices significantly affect footballers' transfer decisions, with clubs emphasizing city benefits in their recruitment pitches. In the case of Viktor Gyokeres, a highly sought-after striker ranked sixth in the world, clubs like Arsenal and Manchester United are eager to attract him from Sporting Lisbon. Despite his impressive goal contributions and the potential for transfer at a reasonable fee, Gyokeres' affinity for Lisbon poses a challenge for these clubs, highlighting the importance of lifestyle in recruitment strategies.
"Clubs' presentations to players they want to sign often include a section on why their city is a great place to live for high-earning young players."
"Viktor Gyokeres is ranked as no. 6 among the best strikers in the world, contributing significantly to Sporting's attack with 97 goals and 28 assists since his 2023 signing."
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