Leading UK cultural organizations, including the British Museum, have backed a letter advocating for positive perceptions of corporate sponsorship in the arts sector. Coinciding with the anniversary of controversies stemming from Baillie Gifford’s connections with fossil fuels, the letter emphasizes the value partnerships provide for museums and festivals. While acknowledging ethical concerns, co-authors Spalding and Morton argue that corporate sponsorship, distinct from public funding, can enhance artistic endeavors and community engagement. This complex relationship continues to spark debate among professionals in the arts and culture sector.
Partnering with businesses ensures our work goes further and has a greater impact. It adds more value and enables growth, ambition and risk taking.
Corporate sponsorship can never provide a replacement for public funding, but it is a proactive choice that can enable the arts to thrive.
The letter published in the Financial Times calls for an end to the relentless negativity around corporate sponsorship in the arts.
The controversy surrounding Baillie Gifford exposed the complexities of corporate ties in the arts, with many organizations stressing the importance of continued partnerships.
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