After Hours' new identity is expressive, layered, and always on the move
Briefly

After Hours' new identity is expressive, layered, and always on the move
"Dynamic, witty, and energetic, After Hours is a fully remote design studio that adapts its identity and practices to accommodate a diverse array of clients."
"Initially launched in February 2020, the studio's beginnings coincided with the Covid-19 pandemic, drastically changing their trajectory, yet leading to unexpected opportunities."
"Their philosophy embraces flexibility and adaptability, urging clients to reconsider their presence in the world, showcasing a profound alignment with their evolving studio identity."
"Their early strategy as a 'design hotline' highlights the importance of community support, resilience, and organic marketing in building a studio brand amidst crisis."
After Hours is a fully remote design studio that emerged during the pandemic, initially focusing on hospitality but quickly pivoted to support the industry during a crisis. Their innovative 'design hotline' offered free services, which inadvertently facilitated their brand's growth and client acquisition. Now, the studio operates between Australia and other global locations, emphasizing a lifestyle that encourages perspective shifts and creative exploration. Embracing a flexible identity aligns with their philosophy to inspire clients to rethink their engagement in a changing world.
Read at Itsnicethat
Unable to calculate read time
[
|
]