"Liran Zelkha, co-founder and Chief Technology Officer of Lili, believes that the fintech industry's focus on enhancing in-app AI experiences is misguided. He argues that small business owners, who are often pressed for time and skilled in their craft, should not have to learn a new interface to access financial services."
"Zelkha states, 'The business owner shouldn't have to learn our app to get value from us. They should be able to ask their AI companion about their cash flow and get a real answer, backed by Lili.' This perspective emphasizes the need for seamless integration of financial capabilities into existing AI platforms."
The fintech industry has rapidly integrated AI into products, but Liran Zelkha of Lili believes this focus is misplaced. Small business owners, who are skilled yet time-constrained, require financial capabilities accessible through their preferred AI tools. Zelkha emphasizes that business owners should not need to learn a new app to benefit from financial services. Instead, they should be able to inquire about their cash flow through their trusted AI companions, receiving accurate responses supported by Lili's technology.
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