Manchester City has secured a 10-year kit deal with Puma worth £1bn, which could extend further. This endorsement showcases the club's appeal to independent brands in the Premier League. The Premier League accused City of inflating sponsorship revenue, resulting in blocked deals and legal disputes. An independent panel deemed past APT rules void, supporting City's legal challenge. The Puma deal not only affirms City’s financial stature but may also pave the way for more lucrative contracts, indicating their ability to draw significant sponsors, contrary to previous accusations about overvaluation.
Manchester City's new 10-year kit deal with Puma, worth £1bn, includes options for extension and signifies the club's strong market value in securing independent sponsorships.
The Premier League had previously accused City of inflating sponsorship revenue through related-party companies, and two sponsorship deals were blocked, leading to ongoing legal battles.
An independent panel ruled that the Premier League's associated party transaction rules were void, giving City's legal challenge a potential advantage in their dispute.
The unprecedented value of the Puma kit deal may attract other lucrative sponsorship opportunities for Manchester City, reflecting their growth and attracting attention from competitors.
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