"For the first time ever, Nike and British skate brand Palace have teamed up; the resulting collaborative effort, dubbed the P90 collection - a spin on T90, Nike's early-aughts footy silhouette that's become something of a cult icon among soccer fans old enough to remember a time before VAR, or Messi, for that matter - is about as YTK-tinged as a gloved-up Thierry Henry."
"After heads first caught wind of the Palace x Nike campaign - photos of Manchester United and England legend Wayne Rooney, kitted out in what appeared to be a full co-branded tracksuit, surfaced a few weeks back - the duo made it official earlier this week, announcing the partnership with a teaser trailer that featured Rooney along with Chelsea captain Reece James, Arsenal star Leah Williamson and UK rap legend Giggs."
"As part of the P90 campaign, Manor Place, a historic London box gym turned indoor skate park, has been completely remodeled by the brand, complete with a hidden footy cage, exhibition space and all the skate spots you could ask for. The center serves not only as a celebration of the brand's wide-reaching appeal, but of the inherent connection between skate and footy, both in aesthetics and in clientele."
Nike and British skate brand Palace collaborated for the first time to create the P90 collection, a reinterpretation of Nike's early-aughts T90 football silhouette. The release blends skate and football aesthetics and references cult soccer culture. Previews included campaign images of Wayne Rooney in co-branded tracksuit and a teaser trailer featuring Rooney, Reece James, Leah Williamson and Giggs. The campaign includes refurbishment of Manor Place, a historic London box gym turned indoor skate park, remodeled to include a hidden footy cage, exhibition space and extensive skate spots. The project also establishes a permanent free community center to serve local residents.
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