"Under2 helps B2B Fintechs improve the performance of their websites by emphasizing that 'Fast loading websites get more customers.' This positioning demonstrates double-specialisation, targeting a clear client and solving a specific problem."
"Wavemaker has pushed its positioning to exciting places by centering around the concept of Positive Provocation. They have built a narrative that elevates their brand beyond just being a large media agency."
Agencies with effective positioning stand out by targeting specific clients and solving particular problems. Under2 exemplifies this by focusing on B2B Fintechs and emphasizing the importance of fast-loading websites. Wavemaker, despite being a large media agency, has successfully positioned itself around the concept of Positive Provocation, creating a compelling narrative. Effective positioning can improve chances of success, even if it doesn't guarantee high profits. Agencies must strategically differentiate themselves to compete with larger firms relying on reputation and referrals.
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