"According to the latest Advertising Association/WARC Expenditure Report, UK ad spend is poised to climb 7.3% year-on-year to £12bn in the final quarter of 2025. This £814m uplift from Q4 2024 underscores the sector's pivotal role in bolstering economic activity during the festive period. This year's total ad spend is forecast to rise 8.2% to £46bn, and a further 6.6% to £49.1bn in 2026."
"Video on demand (VOD) is expected to lead the charge with a 17.2% year-on-year increase to £430m. Meanwhile, online formats overall are projected to account for 83% of total spend, 40% of which will go to search, including retail media. Cinema (3.7%), out of home (3.1%), direct mail (0.5%), and radio (0.5%) are also forecast to benefit from seasonal consumer engagement, though the broader TV market may face headwinds due to waning advertiser confidence amid economic uncertainty."
UK ad spend is poised to climb 7.3% year-on-year to £12bn in the final quarter of 2025, a £814m uplift from Q4 2024. Total ad spend is forecast to rise 8.2% to £46bn in 2025 and a further 6.6% to £49.1bn in 2026. Video on demand is expected to grow 17.2% to £430m and online formats are projected to account for 83% of total spend, with 40% going to search including retail media. Cinema, out of home, direct mail and radio may benefit seasonally. Publicis will acquire HEPMIL Media Group to expand influencer marketing across Southeast Asia. US senators are pushing measures to ban teen use of AI chatbots.
Read at Exchangewire
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