"Recognizing the overall shifting landscape of events, Convene is announcing the creation of Convene Hospitality Group, a parent company overseeing a portfolio of brands dedicated to hosting specific types of events, including offsites and immersive experiences. Ryan Simonetti, president and CEO of CHG, says they divided the event industry into unique segments of experiences. "We were like, 'Oh my god, you can actually build brands and products around these,'" Simonetti says."
"Simonetti says this expansion will alleviate any latent uncertainty partners feel when they approach CHG looking to host an event, but are unsure of which kind of venue is right for their needs. "At the end of the day, CHG, our mission, our vision, is to create the places and experiences that bring people together," Simonetti says. "I love technology, we all do, and the flexibility that it provides us. But there's something magical about being together with intention.""
Convene created Convene Hospitality Group (CHG) to manage a portfolio of brands tailored to specific event types, including offsites and immersive experiences. CHG now oversees Convene and etc.venues, the latter acquired in February 2023, bringing the combined footprint to 38 locations across the United States and United Kingdom. A third, unnamed brand will focus on immersive activations such as gala dinners, fashion shows, and brand launches. The brand segmentation aims to simplify partner decision-making by aligning venue type with event needs. CHG emphasizes in-person connection and intentional gatherings while leveraging technology and flexible spaces.
Read at Fast Company
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