"In a world where the tools are everywhere and the output is indistinguishable, taste is the last thing that actually compounds. Rather than trying to interrupt what people are interested in, become what they're interested in."
"A lot of labels are getting influencers to push tracks and it's blown up and it's not necessarily great. The result is a culture where attention and quality have quietly stopped meaning the same thing."
The rise of generative AI has transformed content creation, leading to an abundance of material. In this environment, taste has emerged as the critical factor, overshadowing mere attention. Events at the Rio Cinema highlighted that brands struggle to understand genuine interests due to reliance on flawed metrics. Popularity and quality are increasingly disconnected, particularly in music, where influencer-driven promotions often prioritize attention over substance. This shift emphasizes the need for brands to align with authentic interests rather than simply chasing trends.
Read at Digiday
Unable to calculate read time
Collection
[
|
...
]