Executives frequently find it challenging to articulate their brand's core messages, particularly regarding uniqueness and target customers. They often rely on external consultants to shape messaging, but many disregard these bullet points because they feel unauthentic. To address this, media trainers work with executives to craft messages in their own words, allowing for more genuine communication. By focusing on personal stories and individual passion, executives can convey their messages comfortably and with authority. Media training is valuable for all executives, contributing to enhanced clarity and confidence in various communication scenarios.
Executives often struggle with core messages, finding it difficult to answer fundamental questions about their brand, customer base, and unique value.
Consultants usually provide bullet points for messaging, but executives tend to ignore them due to inauthenticity, failing to speak in their own words.
Working closely with executives, my focus is to express their passion and authority through personal stories, ensuring comfort in their messaging.
Media training benefits all executives by boosting confidence and clarity, essential for convincing communication during team meetings and public engagements.
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