"I'm an AI enthusiast. I use it daily in the workplace, encourage clients and teams to explore its capabilities, and believe it's one of the most transformative tools of our era. Even as I recognize AI's untapped potential and exciting innovation, I struggle with a concerning observation: Where is the line between embracing AI and becoming it? In a society of more, more, more, we're in a rush to publish content as quickly as possible and stay ahead of the algorithms."
"This mentality is causing many brands to lose their personality. They're letting AI not just speed up execution but produce content that lacks a brand soul, bringing the age-old dilemma back to the forefront: Is it better to have quality or quantity? My vote still lies with quality, and here's why: The dawning of the Age of Sameness is upon us. If we're not intentional about keeping our voices sharp and creative, sameness will become marketing's default setting."
"Here's the challenge: Open any social feed right now and scroll for 30 seconds. What do you notice? Probably identical carousel formats, recycled scripts and monotone copy. What's Getting Lost In Our Rush Of Production AI is incredible at churning out content. However, authenticity falls short when you take AI-generated content at face value and use it. Here are a few examples of what AI-formulated content can miss:"
AI accelerates content production but risks diluting brand personality through rapid, formulaic outputs. A rush to publish prioritizes quantity over quality, producing identical formats, recycled scripts, and monotone copy across social feeds. Authenticity suffers when AI-generated content is used without intentional human input. Key elements lost include personalized brand dialects, creative edge that embraces weirdness and narrative tension, emotional authenticity that conveys genuine understanding, and human leadership as voice. Maintaining distinct voices and creative intentionality preserves brand soul and prevents marketing from defaulting to an indistinguishable Age of Sameness.
Read at Forbes
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