"Engine Media and Jägermeister utilized Vistar Media's geospatial technology to create an audience of Cold Brew Enthusiasts to reach these consumers at key points throughout the day. Vistar's partnership with IRI was also leveraged to create and target an audience of Spirits/Liquor Purchasers and Coffee/Tea/Liquor Purchasers. A third audience strategy was also utilized in the campaign, targeting a demographic audience of adults ages 21-34 from Vistar's location-intelligence partner Factual."
"Using these audience parameters, the campaign was activated in California, Florida, Illinois, New York, Ohio, Pennsylvania and Texas, as well as in the Atlanta and Boston DMAs. The creative went live across billboards, urban panels and place-based venue types including convenience stores, gas stations, liquor stores and grocery stores to reach consumers in locations on their path to purchase as well as at the point of purchase."
"With Vistar's real-world Mobile Retargeting solution, which identifies exposed anonymized device IDs based on when and where the advertisement was shown (as well as device proximity at the that time), Vistar identified which consumers were exposed to this high-impact DOOH screens and re-engaged them with sequential touch points across mobile."
"Following a brand study conducted by Vistar, the Jägermeister campaign garnered a: - 73% increase in awareness for Jägermeister Cold Brew Coffee - 66% lift in consideration and in"
A campaign aimed to increase awareness, consideration, and purchase intent for Jägermeister and Jägermeister Cold Brew Coffee among adults ages 21–34. Engine Media used Vistar Media to run programmatic digital out-of-home activations from October to December 2020. Geospatial technology created a Cold Brew Enthusiasts audience and leveraged IRI partnership data to target Spirits/Liquor Purchasers and Coffee/Tea/Liquor Purchasers. A third strategy targeted adults ages 21–34 using location intelligence from Factual. The campaign ran across multiple states and major DMAs, using billboards, urban panels, and venue-based placements such as convenience stores, gas stations, liquor stores, and grocery stores. Mobile retargeting re-engaged exposed consumers with sequential touch points. A Vistar brand study reported a 73% increase in awareness for Jägermeister Cold Brew Coffee and a 66% lift in consideration.
#programmatic-dooh #geospatial-targeting #mobile-retargeting #audience-segmentation #cpgspirits-marketing
Read at Thedrum
Unable to calculate read time
Collection
[
|
...
]