The Advertising Standards Authority upheld complaints against an advert by Barry Hurley's Luxury Lodge Estates Company, deeming it misleading and a breach of the UK advertising code. The advert promoted ownership of luxury coastal lodges with claims of 'guaranteed' returns based on historical success without disclosing risks, fees, or the nature of income versus investment return. The ASA noted that key elements were ambiguous and lacked transparency, leading to the advertisement being prohibited from running again in its existing format.
The Advertising Standards Authority has upheld four complaints against Barry Hurley's Luxury Lodge Estates Company for misleading advertising, breaching multiple sections of the UK advertising code.
The advert claimed 'guaranteed returns' based on historical success but failed to clarify investment risks, potential fees, and the actual nature of income.
The ASA found the advertisement ambiguous and misleading, underscoring that essential details regarding investment risks and associated fees were not adequately disclosed.
Key elements of the advertising promotion were not presented clearly, prompting the ASA to conclude that it could not run again in its current form.
#advertising-standards-authority #misleading-advertising #investment-risks #luxury-lodges #uk-advertising-code
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