"Both siblings are part of the same generation but likely have very different worldviews-each part of a different micro-generation. They know they're wildly different from each other. And marketers are finally catching on. We're already seeing a lot of new labels as market resear"
Marketing to entire generations as one persona made sense when consumer data was limited and technological change moved slowly. Baby Boomer-era assumptions relied on shared formative experiences across a wide birth range, shaping similar values and spending patterns. Today, technology advances faster and consumer change propagates more quickly, while tools enable granular consumer understanding through behavioral segmentation, psychological profiling, CRM databases, hyper-personalization, and algorithms. Because AI is transforming interactions rapidly, packing consumers into 15- to 25-year cohorts is less meaningful. People within the same generation can experience different formative disruptions, such as COVID-19, leading to distinct worldviews and identities. Marketers increasingly recognize micro-generations and new labels to reflect these differences.
#generational-marketing #consumer-segmentation #hyper-personalization #ai-and-marketing #micro-generations
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