"The ad shows messages from two employees: Steve, who says he's "not coming in today sry," and an AI sales agent named Ava, who says she booked 12 meetings and researched 1,269 prospects. The ad's header reads, "Fire Steve. Hire Ava." In other words, fire humans and replace them with AI."
"But are provocative ads still worthwhile if they're only generating hate? With a whopping 71% of Americans concerned that AI will permanently put humans out of work as of 2025, the new Artisan ad plays into a widespread anxiety. It's a hallmark of the company's branding: Other Artisan billboards throughout New York City and San Francisco feature messages including "Your next hire isn't human" and "Stop hiring humans.""
"Many social media users were quick to undermine the ad's logic. "Anyone who's ever hired people knows that this is actually signal to hire Steve not Ava," one user wrote, with others agreeing in their replies. "Steve at least *tells* you when he's not able to work," another user commented. "Ava will just lie, hallucinate, and blow smoke up your ass.""
"Others argued that while AI may outdeliver on quantity, that's no guarantee of quality. One user wrote that Ava likely "booked 12 hallucinated meetings" and is "straight up lying about researching 1,269 prospects." "Was the research any good?" wondered another poster. "Who knows? Who cares? We have QUANTI"
An AI company ran a subway advertisement showing a human employee message saying he is not coming in, alongside an AI sales agent message claiming it booked 12 meetings and researched 1,269 prospects. The ad headline calls for firing the human and hiring the AI. The campaign uses anti-human messaging across major cities and targets widespread anxiety about AI eliminating jobs. Social media reactions include skepticism about the ad’s logic, concerns that AI may hallucinate or mislead, and doubts about whether AI-driven research and meeting bookings are accurate or valuable. Some commenters argue that quantity does not ensure quality.
Read at Fast Company
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