"Thirty-four percent of U.S. travelers want to travel more often than before, outpacing the global average of 30%. But when it comes to AI-generated travel suggestions, only 5% of Americans express interest—compared to 9% globally. This isn't technophobia. It's seasoned skepticism. Americans have witnessed the evolution of every "personalized" algorithm that never quite delivered, and they've seen one too many generic AI itineraries to mistake automation for insight."
"When Omio's data shows that only 26% of Americans rely on social media for travel inspiration (versus 29% globally), it signals something bigger than platform fatigue. Americans trust people more than pixels. TV and film influence 23% of global travelers but only 19% in the U.S. What holds the most sway? Personal recommendations (38%) and past experiences. That has massive implications for the future of loyalty. The brands that win American travelers in 2026 won't be those with the flashiest influencer campaigns or the most "AI-powered" travel assistants. They'll be the ones that systematically convert satisfied members into brand advocates."
Thirty-four percent of U.S. travelers want to travel more often than before, exceeding the global average of 30%. Only 5% of Americans express interest in AI-generated travel suggestions, compared with 9% globally. Low trust reflects skepticism from unfulfilled personalized algorithms and generic AI itineraries. Only 26% of Americans rely on social media for travel inspiration versus 29% globally; TV and film influence 19% of Americans versus 23% globally. Personal recommendations (38%) and past experiences hold the most sway. Brands that convert satisfied members into advocates and amplify human judgment instead of replacing it can close the trust gap and grow loyalty.
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