"The audience in AI search isn't just a blob of traffic; people asking for information can have wildly different intentions that change as they research."
"The study classifies AI users into categories based on intent: knowledge seekers, evaluators, access seekers, and post-decision users, each with different conversion likelihoods."
AI search users exhibit diverse intentions that evolve during their research process. While AI may reduce referral traffic, those who engage are often more intentional. Understanding the different types of information seekers—knowledge seekers, evaluators, and access seekers—can help publishers tailor their strategies. Each category has distinct conversion probabilities, emphasizing the need for publishers to comprehend user journeys to effectively engage and convert audiences.
Read at Fast Company
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