"Steven has been a significant contributor to the effective mainstreaming of the Crypto.com brand, from introducing Crypto.com on a global stage through our first brand film in 2021, to striking strategic partnerships and sponsorships that have helped connect Crypto.com to millions of consumers."
"During his tenure, Crypto.com has invested over $1 billion in partnerships, including a $700 million, 20-year deal for naming rights to the Crypto.com Arena and a $100 million campaign with Matt Damon."
Steven Kalifowitz is departing from his role as CMO at Crypto.com, effective June 30, but will remain as an advisor to the CEO. During his nearly six-year tenure, he played a crucial role in elevating the Crypto.com brand through strategic partnerships and high-profile campaigns, including a $700 million naming rights deal for the Crypto.com Arena. The company has invested over $1 billion in partnerships, enhancing its visibility and connection with consumers worldwide. Kalifowitz previously worked at Twitter and Localize.city.
Read at Coindesk
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