"About a week ago, if you searched for [disney account] and looked at the Disney search result listing in Google Search, you'd see a sitelink that reads, "Black hat SEO approaches..." And guess what, that sitelink is still live. I tweeted about it last Sunday, and so did the whole SEO community and to my surprise, several days later, it is still live."
"I am really surprised Google has not addressed this. I mean, it just looks super bad. Google has said login pages do challenge them but they also spoke about how to get your login page as a sitelink before. I am not sure why this embarrasing sitelink is still live, for such a visible navigational query, for such a big brand."
"Brett Tabke covered it saying negative SEO still works. Glenn Gabe dug into the negative SEO links helping with this: This is still showing. LOL. Doesn't mean it's impacting rankings (nothing changed there) but clearly a system is using that anchor text when populating sitelinks -> Disney's sitelinks still showing Black hat SEO packagesSee the sitelinks below as of this morning and some of the... pic.twitter.com/Vr7uBuH3Hw- Glenn Gabe (@glenngabe) October 29, 2025"
A Google Search sitelink for the query [disney account] displayed the text "Black hat SEO approaches..." and remained visible for several days. Multiple SEO professionals and community members noticed and shared screenshots and tweets highlighting the anomalous sitelink. The sitelink redirected to the Disney account login page despite the negative anchor text. Investigations pointed to negative SEO and anchor-text manipulation as likely causes. The presence of the sitelink drew attention because login pages are known to challenge Google sitelink systems. Google did not remove the sitelink immediately, and the issue was corrected on October 31, 2025.
Read at Search Engine Roundtable
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