"Google may have a new chart in the Google Ads overview tab named cross campaign metrics. It seems similar to the Cross-Media Reach Measurement but this is shown in the overview tab and not in that specific report. Anthony Higman posted about this on LinkedIn and shared this screenshot of the cross campaign metrics chart showing in his Google Ads overview tab: It shows how your ad campaigns work to expand your reach"
"and shows the "saw awareness," "saw action," and "saw both" overlap and it includes unique visitor metrics along with total cost. Forum discussion at LinkedIn."
A cross campaign metrics chart appears in the Google Ads overview tab, presenting cross-campaign reach and overlap visualization. The chart resembles Cross-Media Reach Measurement but is embedded directly in the overview tab rather than in a separate report. The visualization displays overlap among 'saw awareness', 'saw action', and 'saw both' audience segments. The chart pairs unique visitor counts with total cost metrics to quantify reach and expenditure. The combined view enables assessment of how campaigns widen overall reach and how much overlapping exposures cost. A screenshot circulated on social forums shows the feature in the overview tab.
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