"Starting on June 1, 2026, Google Ads will adjust the availability of performance reporting data at specific granularities. Hourly, daily, and weekly reporting data collected for periods shorter than one month will be available for 37 months."
"Monthly, quarterly, and annual data will be available for 11 years. After that period, the data will not be accessible via the Google Ads interface or APIs."
As of June 1, 2026, Google Ads will modify its data retention policy. Hourly, daily, and weekly reporting data will be accessible for 37 months, while monthly, quarterly, and annual data will be available for 11 years. After these periods, data will no longer be retrievable through the Google Ads interface or APIs. This update was communicated to advertisers via email, clarifying the timeline for these changes.
Read at Search Engine Roundtable
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