"This is a great option for driving real-time foot traffic. It automatically surfaces the unique specials, live music, or events you're already promoting at a specific location, catching customers at the exact moment they're deciding where to eat or grab a cocktail. It's incredibly simple to get started. The feature pulls content directly from Google Posts and linked social media accounts."
"Google has expanded access to the Google Business Profiles' what's happening feature to multi-location restaurants and bars in the United States, the United Kingdom, Canada, Australia, and New Zealand. When it launched in May it was only available for single-location restaurants. This feature is for bars or restaurants to better promote events, deals, and specials prominently at the top of their Google Business Profile."
Google expanded the Google Business Profiles 'what's happening' feature to multi-location restaurants and bars in the United States, the United Kingdom, Canada, Australia, and New Zealand. The feature surfaces events, deals, specials, and live-music listings prominently at the top of a business profile to drive real-time foot traffic. Content for the feature is pulled directly from Google Posts and linked social media accounts, simplifying setup. Initial testing produced strong results. The capability currently applies only to restaurants and bars, with potential expansion to additional business categories planned for the future.
Read at Search Engine Roundtable
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