"Google is testing adding to the call and message button on Local Service Ads a reviews and sometimes overview button. Reviews takes you to the reviews but the overview button to the local listing for that business. The kicker is kind of obvious, but it is a focus on messaging. When you click any of the new buttons for Reviews or Overview it takes you to the profile where the messaging button pops up with a highlighted blue button giving messaging response times."
"Also another interesting observation here is that they still have the old green checkmark on all profiles currently despite them saying they were phasing this out for the new twitter verified blue checkmark on October 20th. The Kicker Is Kind Of Obvious, But It Is A Focus On Messaging. When You Click Any Of The New Buttons For Reviews Or Overview It Takes You To The Profile Where The Messaging Button Pops Up With A Highlighted Blue Button Giving Messaging Response Times."
Google is testing Reviews and sometimes an Overview button added to the call and message area of Local Service Ads. The Reviews button links directly to review content while the Overview button navigates to the business’s local listing profile. Clicking either button opens the profile where a messaging button appears with a highlighted blue indicator that displays messaging response times. The change shifts user interaction toward messaging as an engagement channel. Profiles currently still show the old green checkmark even though a transition to a different verified badge was previously announced.
Read at Search Engine Roundtable
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