"So far this year, in 2025, we had only two core updates. We had a March 2025 core update and a June 2025 core update. In fact, we only had three search updates in total this year, if you include those two core updates and then the August 2025 spam update. Sure, I can see Google release maybe two core updates by the end of the year, if they rush things."
"But even if they did that, that would be 4 core updates in 2025, which is the number of core updates we had in 2024. We did not see more core updates, more often this year. I really expected 8 or more core updates this year. Maybe Google is releasing these core updates and not telling us about them? I mean, I did cover tons of unconfirmed Google search ranking updates this year, but again, only two of them were confirmed as a core update."
Google set expectations for more frequent core updates but confirmed only two core updates in 2025, in March and June, plus an August spam update. The pace contrasts with earlier expectations and with a previous year that had four core updates. Many unconfirmed ranking fluctuations were observed, but only two were officially labeled core updates. Some sites experienced significant recovery or gains from prior core updates. The most recent confirmed core update occurred about four months ago, leaving uncertainty about whether additional confirmed core updates will appear before year-end.
Read at Search Engine Roundtable
Unable to calculate read time
Collection
[
|
...
]