"Hailey Bieber's brand Rhode has become a beauty industry leader within three years, culminating in e.l.f. Beauty's acquisition for $1 billion."
"The strategic product drops from Rhode have generated buzz, making launches highly anticipated events for fans eager for the latest innovations."
"Bieber continues to play a pivotal role as chief creative officer, ensuring her presence in promoting Rhode's newest products thereafter the acquisition."
"The Glazing Mist, a hydrating face spray, debuted with an eye-catching campaign showcasing Bieber's bold approach to beauty marketing and brand promotion."
Hailey Bieber's brand Rhode has achieved remarkable success since its launch in 2022, recently selling for $1 billion to e.l.f. Beauty. Under her new role as chief creative officer, Bieber continues to drive Rhode's marketing with engaging campaigns, including a recent one for the Glazing Mist face spray. Rhode's calculated product releases create buzz and excitement in the beauty community, positioning Bieber as a significant influencer in the industry.
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