"Trusting Pixels uses AI to detect digitally altered content, enhancing transparency in influencer marketing by providing brands with detailed retouch scores of influencer accounts."
"The technology offers a new layer of transparency in beauty influencer marketing, enabling brands to choose influencers based on the authenticity of their content."
Trusting Pixels is a Canadian startup focused on challenging the digitally altered content prevalent on social media. By utilizing artificial intelligence, the company aims to detect make-up filters and other visual manipulations commonly used in beauty influencer posts. Their technology analyzes influencer accounts and assigns a 'retouch score,' providing brands and marketers insight into the authenticity of an influencer's content. This innovation offers a means to enhance transparency, allowing brands to make informed decisions when selecting influencers based on how much their content is retouched.
Read at Africanews
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